Auto-Generation of Visual Intelligence: A Journey into Insights and Visualization

  • Lakshmi Namratha Vempaty, Durga Prasanna Kumar Melam

Abstract

In today's data-driven landscape, organizations are inundated with vast volumes of data generated from various digital platforms such as Google Analytics, social media platforms (YouTube, Facebook, Instagram, Twitter, TikTok), and marketing campaigns. Extracting meaningful insights from this wealth of data is a complex task that requires not only expertise in data analysis but also the ability to effectively visualize and interpret the information. This paper presents a comprehensive framework designed to automate the visualization and generation of insights from diverse digital analytics sources. By harnessing the power of automated visualization and insights techniques, this framework aims to empower businesses with the ability to uncover hidden patterns, trends, and actionable insights, facilitating informed decision-making and strategic planning across multiple platforms.

Published
2022-01-13
How to Cite
Durga Prasanna Kumar Melam, L. N. V. (2022). Auto-Generation of Visual Intelligence: A Journey into Insights and Visualization. Design Engineering, (1), 4801 - 4807. Retrieved from http://www.thedesignengineering.com/index.php/DE/article/view/9879
Section
Articles