Effect of Consumer Trust on Consumer Buying Behavior towards Automobiles

  • U. Premkumar, Dr. S. Shanmugasundaram
Keywords: Consumer Trust, Consumer Buying Behavior, Automobiles


`           The intention of the present research study is to explore and analyze the influence of the consumer trust on the buying behavior of the consumers towards the automobile’s purchase. The data needed for the study was both primary and secondary. Primary data was collected through questionnaires and also through face to face questioning. The secondary data was collected through the review of the previous study done in this regard. The secondary data was also collected from the newspapers, published reports, journals and websites.  The study has been done among the consumers who purchase automobiles in Chennai. The respondents for the study are selected through simple random sampling and the sample size of the study is 100. The data needed for the study has been collected through a questionnaire and the analytical part of the study is done with the help of regression. The findings of the analysis show that __________.

How to Cite
U. Premkumar, Dr. S. Shanmugasundaram. (2022). Effect of Consumer Trust on Consumer Buying Behavior towards Automobiles. Design Engineering, (1), 162 - 167. https://doi.org/10.17762/de.vol2022iss1.8736