Nana Arko-Cole, Mohammed Majeed, Abukari Inusah, SeiduAlhassan, Sulemana Ibrahim. 2021. “The Effect of Celebrity Endorsement on Consumer Buying Intention and Brand Loyalty: The Mediating Role of Consumers Personality”. Design Engineering, November, 13923 -45. http://www.thedesignengineering.com/index.php/DE/article/view/6507.