User Satisfaction of Traceability System for Agricultural Product Quality Based on Integrated TAM-IS Model

  • Wang He, Chunjie Qi

Abstract

User satisfaction of the system has an important impact on local governments to continuously promote the traceability system for agricultural product quality. In this study, based on the theoretical model of integrated TAM-IS model, partial least squares method is used to analyze the influencing factors and mechanism of information system and government support to the quality traceability system of navel orange in southern Jiangxi Province by using the survey data of 197 users of Gannan navel orange quality traceability system. The results show that perceived ease of use has a positive and significant impact on perceived usefulness; system quality has a positive and significant impact on perceived usefulness; perceived usefulness plays an intermediary role in the impact of system quality on user satisfaction; perceived ease of use and perceived usefulness have a positive and significant impact on user satisfaction, which are the main factors affecting the use of user quality traceability system; government support has a positive and significant impact on user satisfaction, which is an important factor driving users to use the quality traceability system continuously. Therefore, it is recommended that governments at all levels strengthen the system construction of the quality traceability system, improve the perceived usefulness and perceived ease of use of the system, so as to meet the needs of users, and further improve the satisfaction of users of Gannan navel orange quality traceability system.

Published
2020-11-30
How to Cite
Wang He, Chunjie Qi. (2020). User Satisfaction of Traceability System for Agricultural Product Quality Based on Integrated TAM-IS Model. Design Engineering, 515 - 540. https://doi.org/10.17762/de.vi.926
Section
Articles