Internet Marketing Evaluation of Skiing Tourism Destination Based on eMICA Model

  • Ping Wang, Zhiqiang Zhu, Yuhong Fei, Jun Cong

Abstract

With the rapid development of information and communication technology, especially the Internet, the research on website and online consumer behavior has become a hot topic in academic circles.The COVID-19 epidemic has brought a great impact on the global economy, but also promoted the development of China's digital economy.This study adopts the content analysis method and takes the eMICA model as the criterion to study skiing tourism destination in China.The results show that only 21.4% of the websites of suburban learning ski resorts have entered the third stage, while the vast majority (57.2%) were still in the second stage. This fact shows that there was still room for improvement in the application of the Internet in domestic tourism destination marketing.Destination ski resorts have achieved more positive results in both levels and stages, and most of them (80.0%)were in the third stage.On this basis, the article points out that we must strengthen the communication with consumers, enhance the experience value, and further improve the online business.This study provides a useful reference for the further development of domestic ski tourism destination internet marketing under the background of epidemic normalization.

Published
2020-11-30
How to Cite
Ping Wang, Zhiqiang Zhu, Yuhong Fei, Jun Cong. (2020). Internet Marketing Evaluation of Skiing Tourism Destination Based on eMICA Model. Design Engineering, 505 - 514. https://doi.org/10.17762/de.vi.925
Section
Articles