Influence of Awareness and Attitude on Investors’ Behaviour towards Health Oriented Benefit Funds in Hyderabad

  • Dr. C. Muralikumaran, R. Madhavi

Abstract

Health oriented benefit funds investment is an investment option of the individual. Health oriented benefit funds investment is becoming very popular in India.  Research seeks to understand the influence of awareness and attitudes on investor behavior towards health oriented benefit funds. Descriptive research design was used. Pilot study sample size of the research was 50 investors (IT employees) in Hyderabad. Structured questionnaire was used for primary data collection. Path analysis was used for data analysis. The analysis identified that there is influence of awareness and attitude on investors’ behaviour towards health oriented benefit funds. It is also identified influence of investors’ behaviour on investors’satisfaction towards health oriented benefit funds. Health oriented benefit funds industry executives should make good efforts to popularize health oriented benefit funds through suitable promotional activities. This will reach the health oriented benefit funds targeted areas and the corner of the city accelerator.

Published
2022-02-13
How to Cite
Dr. C. Muralikumaran, R. Madhavi. (2022). Influence of Awareness and Attitude on Investors’ Behaviour towards Health Oriented Benefit Funds in Hyderabad. Design Engineering, (1), 1637-1644. Retrieved from http://www.thedesignengineering.com/index.php/DE/article/view/9103
Section
Articles