A Study on Customer Satisfaction of OMR Food Street in Navalur - Chennai City

Abstract

This research is focused to know the level of customer satisfaction of OMR Food Street in Navalur, Chennai. We know that, food is essential for survival to live life. Nowadays, most of the people are busy in day to day life.  Working people, after they came home with tiredness and have not time to cook at home, so they are walking out to consume a food. Instead of that, People are more interested to taste varieties of dishes and they want to spend time in a new ambience with lighting, music, friendly and quick service, more quality and quantity food. In this study, the objective is to analyse the customer satisfaction of the OMR food street. The respondents of this study belong to Navalur in Chennai city. This study mainly based on primary data. The data collected were analysed using SPSS software. Findings of the study show that quality and taste are the critical components for fulfillment in OMR food road.