A Study on Factors Influencing the Customers Perception towards Online Shopping

Abstract

Online shopping is a latest technology that has been created along with the advancement of the internet It is a convenient method of shopping and it allows a vast array of products to be at one’s fingertips. The growing internet users in India are presented. The tremendous growth of online shopping in India is immensely getting better and stronger day-by-day. The main objectives of the study examine the factors influencing the customer’s perception towards online shopping. A survey was conducted with the customers in Chennai city. Primary data as well as secondary data were used for this study. The primary data relating to the customer’s perception were collected by interviewing them directly by the researcher with help of a structured questionnaire. The sample size is 186. The simple random sampling method have been used that research. The analyse used to percentage analysis. The increasing power of the internet has brought forth a new generation of interaction between humans and computers. One major development from the technology is the e-commerce where conventional business activities are now carried out online. The findings of the present study have revealed important insights into customer awareness, satisfaction and opinion levels that can be used by online retailers for the betterment of the overall system of online shopping.