‘Seeing is Believing’ Mother Dairy’s Initiatives in Building the Consumer Trust

Abstract

Over thePast 45 years Mother Dairy Fruit and Vegetable Private Limited earned the good will of the Consumers and reputation for its products for Purity and quality of the products. Products namely “MOTHER DAIRY” for milk and Dairy products, “SAFAL” for Fruits and Vegetables and “Dhara” for oils. Mother Dairy sells about 40 Lakh liters of milk daily PanIndia. Mother has a dominant Presence in Delhi National Capital Region.  Transparency in its quality testing Protocols, Visits of Various Consumer groups to the processing plants to see and have First- hand experience of Various processes in the Factory  Plants  has built solid consumer trust as the famous adage goes “Seeing is believing”.