A Study on Current Scenario of Green Marketing in Aligarh
Abstract
In the advanced period of globalization, it has turned into a test to protect our indigenous habitat. There is an incredible worry about green house gases in the environment because of consuming of non-renewable energy sources, about the exhaustion of Ozone layer because of synthetics and an Earth-wide temperature boost. So green showcasing is idea that has arisen as a significant idea in India just as in different pieces of world. The idea of the green advertising in a relatively new one inside broad promoting thought, as it has mainly filled in acknowledgment since the 1990's. Regardless, as a contemporary part of showcasing figured, it can be viewed as one of the quickest developing space of advertising Principles. In this paper, significant pressure is given on idea, difficulties, significance and fate of green advertising. The paper reveals to us the current scenario of environmental friendly marketing in Aligarh.