“Patient satisfaction” a way to increase brand loyalty in health care industry

Abstract

Background: Hospitals have continuous evolved from being an normal health care provider to a home with five star facilities. The patients and their relatives coming to the hospital not only expect world-class treatment, but also other facilities to make expectations turn reality in the hospital. This change in perception and expectation has come due to fast growth of media and its effort, as well as improvement in the facilities. The vision of this study was to evaluate the level of patient/relatives ‘satisfaction hospital and feedback from them for improvement of the same. The study was conducted by distributing 100 structured questionnaires amongst patients and their relatives to find out the factors, which satisfy them in hospital.