Socio-Demographic Influence in Consumer Ethnocentric Tendency

Abstract

The literature underlines the rising need of customers for goods manufactured in their own countries. You think it's a moral and patriotic one. This kind of ethno-centeredness in the customer leads to decisions on items produced domestically. This study examines the link between several demographic characteristics and customers' ethnocentric trends. The research confirms the 17-items CETSACLE in order to forecast the consumer ethnocentrism of the respondent. The survey method is used to obtain primary data. The research comprises 100 individuals using a technique of non-probability sampling. In addition, the relationship between demographic variables and consumer ethnocentrism is predicted in one way-ANOVA. Version 20 of SPSS is utilised for statistical analysis. The study revealed a significant relation between gender and consumer ethnocentrism, age and consumer ethnocentrism. The study tests additional demographic characteristics such as marital status, status of education and work status. Such features have no relation to the ethnocentrism of the customer.