Comparative Study on NLP Processes for Strategic Marketing

  • Afzal Beg, Dr. Nandita Tiwari

Abstract

The process of Natural Language processing (NLP) techniques has been the major area of research aiming to enhance the digital marketing platform. The sentimental analysis (SA) methodology has been used to continuously learn the responses of the customers towards a certain product or category in the online marketing platforms. The paper is focused on learning customer’s review collected from the data base of Amazon’s product category Beauty and grooming. The work compares the performance of two algorithms mainly Naïve Bayes classifier and Multi class Support vector machine (MC_SVM)for negative, neutral and positive outcomes.

Published
2021-11-03
How to Cite
Afzal Beg, Dr. Nandita Tiwari. (2021). Comparative Study on NLP Processes for Strategic Marketing. Design Engineering, 9634-9639. Retrieved from http://www.thedesignengineering.com/index.php/DE/article/view/6012
Section
Articles