An Aesthetic Cognitive Study of Ad Films on Climate Change

Abstract

Theory of Aesthetic Cognitivism ranks the value of art higher than being delightful and gratifying pleasures. It believes in art for understanding. New insight from this article include understanding over Aesthetic Cognitivism and Ad Films in the light of Climate Change as the topic of discussion. Ad films that provide holistic understanding and happenings around apart from being delightful, conventional marketing and promotion agents of a brand. Understanding of connotative and denotative meanings of these films are studied alongside the morphological elements and functions. Necromarketing is a commonly used persuasive technique to reap the benefit of audience influence. Cutting carbon footprints is found to be an effective solution to restore the serenity of planet. Renewable Energy is endorsed as an alter source of energy to black energy.  Aesthetical categories of ad films are presented in the paper to give comprehensive understanding over ad film functionalities.