Customers Satisfaction towards CRM Practices Adopted by Public Sector Banks in E-Banking Era

  • Mrs. B. Parkavi, Dr. S. Raj kumar

Abstract

In a country, banking sector servers as the foundation on which the pillars of economic growth and development can be constructed. With the major reforms in banking sector, the scenario of bank market has been changed. Target market of banking sector has become highly competitive, dynamic and fragmented. Hence, there is a need for a shift from the transactional marketing strategy to relationship-based marketing strategy in all the banks. The current study attempts to conduct a study of deployment of CRM PracticesAdopted by Public Sector Banks in E-Banking Era specific to an Indian Public sector bank, The research objective involves describing how the selected bank is deploying the CRM Best Practices toward building relationships with their customers.

Published
2021-10-18
How to Cite
Mrs. B. Parkavi, Dr. S. Raj kumar. (2021). Customers Satisfaction towards CRM Practices Adopted by Public Sector Banks in E-Banking Era . Design Engineering, 5092 - 5096. Retrieved from http://www.thedesignengineering.com/index.php/DE/article/view/5462
Section
Articles