Potential Market Penetrations of White Goods: A Search Engine Optimization Approach in India

Abstract

The main purpose of this study is to analysis the potential of market penetrations of white goods using Search Engine Optimization (SEO) approach in India. This brings together evidently proven strategies to identify the potential of market and to formulate the competitors’ trends and provide high levels of brand value. White goods industry has arisen as one of the quickest developing businesses in India. This industry needs to improve marketing of their products, provide customize products to gain interest and trust and satisfaction of customers. This necessitates the right combination of marketing using search engine optimization so that to influence buying decisions of customers. Now-a-days white goods manufactures need to be more aware about the customers’ daily requirements, choices, demands, and functional usage with high level of quality because customers are smarter, know well, and knowledgeable about the quality, price, brand names and their products.