Beauty Industry: Influence of Unscrupulous Advertising on Women

Abstract

Although environmental ethics debate is unfolding, social ethics is still not in the limelight. For example, senseless beauty standards in cosmetic ads can adversely affect women's behavior. This study aims to understand unethical practices in the beauty industry and how they affect women's purchasing behavior. The research makes it easy to investigate the corrupt ethics of culturally diverse countries. By using descriptive research design, this study analyses the impact of women objectification in ads on women buying decisions. For the analysis, the data was obtained by surveying 300 women from three groups: working professionals, students above 18 years, and homemakers. The remarkable results to emerge from the survey relate to (naming a few): the role of women objectification in women purchase decisions, the essential aspects women consider while buying beauty products, the importance of the right makeup in their life, unnaturalistic beauty standards in society. The study suggests that advertisers should create such advertisements and marketing messages that follows the given code of ethics and prevent the emergence of unnaturalistic beauty standards in society.