A Comparative Study On Branding Strategies Of Real Estate Companies And Its Impact On Consumer Decision Making Process

Abstract

Branding strategies would make the company unique from a competitor and create emotional connections with consumers. This study research attempts to assess real estate companies' branding strategies and their impact on the consumer decision-making process. Empirical and quantitative research would use a mixed research approach, and the data were collected from 75 Managers and 75consumers.The study concludes that Digital marketing promotional strategies of real estate companies greatly impact consumer behaviour.