STRATEGIES FOR MANAGING EFFECTIVE ORGANIZATIONAL CHANGE – A STUDY ON POST COVID-19

Abstract

Purpose – This study aims to represent and empirically examine the proposed conceptual model for the study of strategies for managing effective organizational change management after the COVID-19 crisis.

Design/Methodology/approach – The proposed conceptual framework represented the strategies that have an effective influence on organizational change after the COVID-19 crisis. The framework leads to the four prepositions such as change leadership, communication, employee engagement and training have an influence on effective organizational change. A survey research method has been applied and data were distributed to 400 organizational members from various public and private business organizations by adopting the purposive sampling method. 

Findings – the paper focused on examining proposed conceptual model that contains strategies influence the effective organizational change after the COVID crisis. Results demonstrated prepositions of the study have a positive significant influence on effective organizational change and suggested the proposed conceptual model has a practical impact on organizational change.

Originality/value – The proposed conceptual model provides insight understanding on strategies that have influence on effective organizational changes that can be used by the practitioners, researchers to study, guide and to do more research into this area in future.