Effect of Social Influence on Behavioural Intention to Use Mobile Wallet with the Mediating Impact of Promotional Benefits
Abstract
Mobile wallet has gained huge drive-in for the last few years, especially after COVID-19 the users of mobile wallet has drastically increased. This research attempts to study, first mobile wallet adoption by the users, second how the mobile wallet users are getting amplified by the influence of promotional benefits on social influence and behavioural intention. The Mobile wallet applications and their level of adoption by the users with mediating impact of the promotional benefits on behavioural intention to use are taken as the main purpose of the study. The promotional benefits are significant motivators that influence the public to make purchases using mobile wallets. Cash back, coupons, free passes, vouchers, discounts, deals, incentives, best offers, etc. are included in the promotional benefits. The research paper used the Structure Equation Model, SOBEL test to analyze the impact of mediation effect of promotional benefits in the use and acceptance of mobile wallets between social influence and behavioural intention. The outcome implies that there is a significant value on Social Influences and Promotional Benefits on Behavioural Intention. The data is collected from 250 mobile wallets users.