Study of Emerging Role of Data Science in BusinessIntelligence
Abstract
The present study describes the emerging roles of data sciences across the globe, which have conquered different sectors. Data science has become one of the essential components of the information sciences, which have gained tremendous attention in the recent past;hence they have reached millions of users across the globe. The world is moving towards more on digital, which results in companies adopting digital marketing practices over traditional marketing to survive in this competitive world, which is full of uncertainty. The growing need for online or internet marketing needs big data to understand the customers and market. This need gives rise to the need to use the tools of data science in digital marketing. This research study has been conducted to know the role of data analytics and artificial intelligence in digital marketing.