A Study of Marketing Strategy Beauty Product of Lakme Cosmetic in Nagpur Region
Abstract
An ally to the classic Indian woman, Lakmé inspires her to express the unique beauty and sensuality within… enabling her to realize the potency of her beauty. "The contemporary Indian beauty expert - Lakmé continuously innovates to offer a wide range of high performance and world class cosmetics, skincare products, and beauty salons. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products that are ideal for a variety of Indian skin tones.
Lakmé was the country's first cosmetic brand to introduce make up to Indian women and takes pride in being the expert on Indian Beauty for over 50 years. It is a complete beauty brand spanning colour cosmetics & skin care and extending to beauty services through the network of Lakmé Beauty Salons. Its bond with beauty and fashion is manifested through the Lakmé Fashion Week, which is now the largest fashion event of its kind in the country.
Lakmé was the country's First cosmetic brand to introduce make up to Indian women and takes pride in being the expert on Indian Beauty for over 50 years. It is a complete beauty brand spanning colour cosmetics & skin care and extending to beauty services through the network of lakme salons. Its bond with beauty and fashion is manifested through the Lakme fashion week, which is now the largest fashion event of its kind in the country.
