A STUDY CONSUMER BUYING BEHAVIOUR TOWARDS PATANJALI FOOD PRODUCTS IN NAGPUR CITY WITH SPECIAL REFERENCE TO FOOD PRODUCTS

Abstract

Consumers look for the healthy products along with the quality because in the modern India there is a great awareness about the healthy life style. Yoga, Ayurveda, Natural therapies are the utmost considered concepts than any other medicines. There is more consideration for the avoidance of unwanted stuffs than the cure of the diseases. Hence this gives lot of weightage to the Yoga Guru Baba Ramdev and his naturally positioned Patanjali products. In Present Marketing Scenario, the Study of Consumer Behavior has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Patanjali Ayurveda produces products in the categories of personal care and food. The company manufactures more than 900 products including 45 types of cosmetic types of food products. In this project I used three food products for products and 30 type of food product in this project I used three food product for studying the consumer buying behavior towards patanjali food products. These products Bread, Noodles and Cookies. According to Patanjali, all the products manufactured by Patanjali are made from An Ayurveda and natural components. This  paper throws light on the consumer’s perception and satisfaction towards the Patanjali  brand  in Nagpur  city.