“A STUDY OF FACTORS AND THEIR PRIORITIZATION AFFECTING CUSTOMER’S ATTRACTION TOWARDS MEDICAL TOURISM IN A PUNE CITY HOSPITAL”.

  • Dr. Tausif Mistry
Keywords: Medical tourism, Factors attracting Medical tourist, Health and Wellness tourism.

Abstract

Medical tourists have good cause to seek out care beyond the home country for many reasons. In some regions of the world, state-of-the-art medical facilities are hard to come by, if they exist at all; in other countries, the public health-care system is so overburdened that it can take years to get needed care. In Britain and Canada, for instance, the waiting period for a hip replacement can be a year or more, while in Bangkok or Bangalore, a patient can be in the operating room the morning after getting off a plane. According to the Confederation of Indian Industries (CII), India is unique as it offers holistic medicinal services. With yoga, meditation, Ayurveda, Allopathy, and other systems of medicines, India offers a unique basket of services to an individual that is difficult to match by other countries, says CII. Also, clinical outcomes in India are at par with the world’s best centers, besides having internationally qualified and experienced specialists.

Having said that, it is very important to study the factors that attract the medical tourists from all across the globe. This paper will help understand the factors which are responsible for attraction of medical tourists and more importantly their prioritization with respect to the consumer and the service provider.

Published
2021-06-18
How to Cite
Dr. Tausif Mistry. (2021). “A STUDY OF FACTORS AND THEIR PRIORITIZATION AFFECTING CUSTOMER’S ATTRACTION TOWARDS MEDICAL TOURISM IN A PUNE CITY HOSPITAL” . Design Engineering, 1609-1617. Retrieved from http://www.thedesignengineering.com/index.php/DE/article/view/2157
Section
Articles