A Study on Consumers’ Attitude and Satisfaction towards Organic Food and Environmental Consciousness in Mumbai City
Abstract
Indian vast consumer is waking up to the merits of green products. But it is still a new concept for the majority. The new green movements need to reach the masses and that will take a lot of time and effort. Indian consumers do value the significance of using natural and herbal products. Indian consumer is exposed to healthy lifestyles such as yoga and natural food consumption.