Exploring Green Product Competencies of Furniture Exporters to Improve Marketing Performance

Abstract

This investigation was led to fill in the inquiries concerning the part of Dynamic Marketing Capability in expanding Marketing Performance by utilizing the Exploitation of Green Product Competency factors. This study is a descriptive one with field exploration. Exploration directed on 120 furniture item exporters uncovered that Dynamic Marketing Capability has a huge constructive outcome on the Exploitation of Green Products, just as the Exploitation of Green Product Competence has a critical impact on Marketing Performance and Product Innovativeness.The outcomes demonstrated that showcasing execution of fare items by advancing and underscoring through misusing green items will enormously influence promoting execution. This clarifies the unique promoting capacity through green item fitness abuse, which in the end will affect expanding market execution, both through item imaginativeness factors and straightforwardly on improving the market execution of fare items.