Application Of Analytical Hierarchy Process (Ahp) Method In Purchasing Decision Support Systems For Clothing Products Through Online Stores; Study Of Students In The City Of Bekasi, West Java

  • Adi Wibowo Noor Fikri, Dhian Tyas Untari

Abstract

This research aims to determine the dominant factors that influence student decisions in shopping for clothing products online; in this case the focus is on student shopping behavior in Bekasi City. This is a Quantitative Research, with the Analytical Hierarchy Process (AHP) approach for data processing. The research was conducted in two stages.The first stage respondents were asked to name the 4 most popular online stores,with; Bukalapak, Tokopedia, Shopee and Lazada are the results.This will then be an alternative choice.In the second stage, there were 93 students in Bekasi City who were assessed based on the criteria that they had made transactions through the four online shops, with assessment aspects; the appeal of the web display, the reputation of the online store, the completeness of information and the ease of transactions.As a result showed that Tokopedia is an online shop that has a high core compared to the others.Its strength is web design and this greatly influences the desire of students to shop at the Online Store. Whereas Bukalapak is considered capable of providing sufficient information and already has a good reputation compared to others. Important factors that also affect include ease of transaction.

Published
2021-06-06
How to Cite
Adi Wibowo Noor Fikri, Dhian Tyas Untari. (2021). Application Of Analytical Hierarchy Process (Ahp) Method In Purchasing Decision Support Systems For Clothing Products Through Online Stores; Study Of Students In The City Of Bekasi, West Java. Design Engineering, 1757- 1761. Retrieved from http://www.thedesignengineering.com/index.php/DE/article/view/1882
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Articles