A Study of Green Agricultural Products Sales Mode based on We Media Platform from the Perspective of Environmental Protection

  • Fangfang Lei, Feng Huang, Zhixiong Li, Yeqing Xu

Abstract

Although environmental protection has improved the quality of green agricultural products, it is
hard for consumers to distinguish their quality. Some farmers used we media programs to
introduce and sell green agricultural products now. The new operation mode called “we media +
e-commerce” which placed commodity sales in the beautiful countryside stimulates consumers’
consumption desire. Li Ziqi, an Internet celebrity whose sales amount exceeded 80 million on
November 11, 2019 has attracted more attention than CNN. However, there are some problems
with this mode, such as serious homogenization of commodities, lack of professionalism of
operation team, poor service quality and so on. Based on environmental protection the study
proposed a new “we media + e-commerce” operation mode which combined consumer demand
with environmental protection. The mode needs to tell good commodity stories, fully display the
natural attributes of agricultural products, and enrich consumer experience. Finally, it can
achieve a win-win situation of precision marketing and personalized consumption

Published
2020-09-24
How to Cite
Fangfang Lei, Feng Huang, Zhixiong Li, Yeqing Xu. (2020). A Study of Green Agricultural Products Sales Mode based on We Media Platform from the Perspective of Environmental Protection. Design Engineering, 141 - 149. https://doi.org/10.17762/de.vi.135
Section
Articles